Google has added a new feature to its mobile search results. The update shows site names instead of full URLs. This change makes it easier for people to see where search results come from. Users can now quickly recognize trusted sources without reading long web addresses.
(Google’s Site Names in Mobile Search Results)
The company says this update improves the mobile search experience. Site names appear in bold above the page title. Google pulls these names from verified sources like the website’s name in Search Console or structured data. If no clear name is available, the system falls back to the domain name.
This move follows Google’s ongoing effort to simplify how information appears on small screens. Mobile devices have limited space, so showing shorter, clearer labels helps users scan results faster. Early testing showed that people found it easier to choose links when site names were used.
Google started rolling out the change globally this week. It affects all mobile searches on Android and iOS. Desktop results will keep showing full URLs for now. The update does not change how sites rank in search. It only changes how the source is displayed.
Webmasters do not need to take action unless they want to control how their site name appears. Google recommends verifying ownership in Search Console and providing accurate site information. Sites using schema markup may also influence how their name shows up.
(Google’s Site Names in Mobile Search Results)
The feature builds on past updates like favicons and rich snippets. Together, these changes aim to give users more context at a glance. Google believes clear labeling supports better decision-making when clicking links.