Facebook Tests “Reels” Feature Inside Main App
(Facebook Tests A “Reels” Feature For Facebook App)
MENLO PARK, Calif. – Facebook confirmed today it is testing a new feature called “Reels” directly within the main Facebook app. This test puts short, entertaining videos front and center for some users. Reels are designed for quick viewing and easy sharing.
The company aims to make discovering fun content simpler. Reels let users watch brief videos on many topics. People can see comedy clips, quick tutorials, or news snippets. Facebook wants users to find things they enjoy fast.
This move brings short-form video deeper into the Facebook experience. Reels resemble features seen on other popular apps. Facebook hopes Reels will keep users engaged longer. The test is happening now with a limited group.
Users in the test see Reels prominently placed. They appear in the News Feed and sometimes in a dedicated section. People can like these videos and comment on them. Sharing Reels with friends is also an option.
Facebook sees short video as vital for the future. People increasingly watch snackable content. The company needs to compete in this space. Reels offer creators a new way to reach audiences. Making and sharing short videos should be straightforward.
The test focuses on the core Facebook application. This is different from Reels on Instagram. Bringing Reels to Facebook directly could boost usage. It gives users more reasons to open the main app.
Facebook gathers feedback during the test. User reactions will guide next steps. The company might change Reels based on this input. Wider availability depends on the test results.
(Facebook Tests A “Reels” Feature For Facebook App)
This effort highlights Facebook’s push into video. Short videos are popular worldwide. Facebook wants a strong position here. Integrating Reels is a key part of that plan. The company did not announce a full launch date.