(Google’s Site Names in Mobile Search Results)

The company says this update improves the mobile search experience. Site names appear in bold above the page title. Google pulls these names from verified sources like the website’s name in Search Console or structured data. If no clear name is available, the system falls back to the domain name.

This move follows Google’s ongoing effort to simplify how information appears on small screens. Mobile devices have limited space, so showing shorter, clearer labels helps users scan results faster. Early testing showed that people found it easier to choose links when site names were used.

Google started rolling out the change globally this week. It affects all mobile searches on Android and iOS. Desktop results will keep showing full URLs for now. The update does not change how sites rank in search. It only changes how the source is displayed.

Webmasters do not need to take action unless they want to control how their site name appears. Google recommends verifying ownership in Search Console and providing accurate site information. Sites using schema markup may also influence how their name shows up.

(Google’s Site Names in Mobile Search Results)

The feature builds on past updates like favicons and rich snippets. Together, these changes aim to give users more context at a glance. Google believes clear labeling supports better decision-making when clicking links.

(Google’s “Follow Button” and Personalized Search Results)

The Follow button appears next to certain names or topics in search results. Clicking it tells Google what the user wants to see more of. Over time, this helps shape a custom feed based on individual interests. Users can also unfollow anytime if their interests change.

This update builds on Google’s effort to tailor search to each person. Instead of showing the same results to everyone, Google now adjusts what appears based on past behavior and followed topics. It does not require a separate app or account setup. Everything works inside regular Google Search.

People who use this feature will start seeing related news, videos, and other content higher in their results. For example, following a sports team might bring game highlights or player news to the top of future searches. Following a public figure could surface their latest interviews or announcements.

Google says user privacy remains a priority. The system uses on-device processing where possible and gives users control over their data. Activity used for personalization can be reviewed and deleted through Google Account settings.

(Google’s “Follow Button” and Personalized Search Results)

The Follow button is rolling out now on mobile and desktop. It may take a few days to appear for all users. Google plans to keep improving how search learns from user preferences without being intrusive.

(Google Logo)

At the same time, the default model for AI Overviews worldwide has been upgraded to the more powerful Gemini 3.0.

This update aims to distinguish between simple queries and complex exploratory scenarios. Users can not only quickly obtain instant information such as scores and weather but also engage in natural conversations to delve deeply into various topics.

Google stated that testing has confirmed that follow-up questions that preserve context significantly enhance the practicality of search, and the new design enables users to smoothly transition from brief summaries to deeper conversations.

This update connects with the recently launched “Personal Intelligence” feature, which leverages users’ personal data—such as Gmail and Photos—to enable the AI to provide personalized responses. These series of initiatives collectively drive Google Search’s ongoing evolution from a traditional list of results toward a dynamic, interactive intelligent assistant.

Roger Luo said:This update marks a pivotal shift of search engines from information retrieval to conversational cognitive partners. By lowering interaction barriers, Google not only improves user experience but also strengthens its strategic position as a gateway in the competitive landscape of intelligent service ecosystems.

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