Facebook has added new fundraising tools to help people support causes they care about. The update makes it easier for users to start and share donation campaigns directly on the platform. These tools are now built into profiles, groups, and events so anyone can raise money with just a few clicks.
(Facebook and the Integration of Fundraising Tools for Causes You Support)
Users can pick a nonprofit from a list of verified organizations. They set a goal and tell their story. Friends and followers see the fundraiser in their feed and can give right away. Facebook does not take a cut from donations made in the U.S., so all the money goes to the cause.
The company says this change comes from listening to users who wanted simpler ways to help. Many people already use Facebook to organize around community needs or respond to emergencies. Now the process is faster and more visible.
Nonprofits also benefit from the update. They get real-time updates on donations and can thank supporters publicly. The tools include reminders and progress trackers to keep fundraisers active. This helps campaigns stay top of mind and reach their goals.
Facebook tested these features with select groups before rolling them out widely. Early feedback showed higher engagement and more successful campaigns. The company plans to keep improving the tools based on user input.
People can find the fundraising option by clicking “Fundraisers” on their profile or in the menu. From there, they choose a cause, add a photo, and share why it matters to them. It takes less than five minutes to go live.
(Facebook and the Integration of Fundraising Tools for Causes You Support)
This move strengthens Facebook’s role in social good. Millions have already raised billions through past efforts. With these upgrades, everyday users gain more power to make a difference.